The well-known confectionery company has violated California consumer protection regulations.
People like Skittles, whether you’re football star Marshawn Lynch and have your own pack or you’re thrilled that the lime flavor was reintroduced last year. However, the multi-flavored candy treats are in violation of the law since they include a harmful substance known as titanium dioxide (TiO2) as a food coloring.
This lawsuit was filed in the Northern District of California on Thursday. It accuses Mars Inc., the maker of Skittles, of violating the state’s consumer protection rules. According to Reuters, the confectionery firm has vowed to progressively phase out the use of TiO2 in its goods by 2016. This is part of a five-year effort to phase out artificial food coloring.
Plaintiff Jenile Thames believed the removal of the poison was good news, but when he purchased Skittles from a nearby gas station earlier this year, he discovered that they still contained TiO2. He believes Mars Inc. hasn’t done enough to educate consumers about the dangers of a chemical used in everything from glue to plastics.
According to the complaint, the chemical will also be outlawed by the European Union in the next month. This is due to the fact that safety experts discovered that it might induce DNA alterations and organ harm. Thames said that if he had realized that the chemical was still being used, he would not have purchased the sweets.
The complaint claims that “instead, Defendant relies on the ingredient list, which is displayed in microscopic text on the back of the Products.” “Reading it is made much more difficult by the absence of color contrast between the typeface and package, as seen below in how buyers would ordinarily look at the product at the shop.”
Thames wants to be compensated for violating consumer protection rules and deceiving consumers. Mars Inc. has yet to comment on the action.