Don’t worry, Sam Smith will not reveal your secrets to anyone unless he decides to turn them into a massive pop hit.
Smith teams up with pop superstar Kim Petras on their new single “Unholy,” which will be on their upcoming fourth studio album, to talk about some sneaky things they’ve seen going on in the dark.
“Dirty, dirty boy,” Smith teases over pulsing production that skitters with the tense anxiety of someone caught in the act.
Smith and Petras describe a case of cheating in “Unholy,” which was inspired by the well-known Sunset Strip club The Body Shop in Los Angeles. The snippet went viral after the pair previewed the single on TikTok. It received over 12 million views on Smith’s profile alone, and it was used in over 333,000 videos before the single was even released. The craze began with the perfect call out in the hook, “Mummy don’t know daddy’s getting hot/ At the body shop/ Doing something unholy.”
After Smith chastises their subject for leaving his children at home while he gets into trouble, Petras enters to sing about how liberating it is to be free: “And he, he gets me Prada, he gets me Miu Miu like Rihanna.” He always calls because I never cause a commotion. And I know I’ve got you covered when you want it, baby. And if you need it, just crawl under the covers.”
Smith wrote “Unholy” while recording in Jamaica, which they describe as one of their most creatively striking moments. “I’ve never had so much fun making a record,” they said in a statement. “It felt great and liberating to try something new and defy the rules in this way.”
“Unholy” differs from Smith’s previous hits, which were mostly multi-platinum-selling ballads about love, longing, and heartbreak. “Unholy” does not feel obligated to do anything that fans have come to expect from Smith’s other songs. Smith soars with assurance and theatrical flair in the club-ready production, which gives her plenty of room to move.
“It’s cool to meet another artist who is a great writer and has their own vision,” Petras said.
I had the best time ever in the studio with them. They were confident in my abilities and encouraged me to be myself. I’m overjoyed that they asked me to sing on this song.
Smith has left the band as they embark on a new era. “This song is about escaping other people’s secrets,” they explained. And more freedom is on the way.