Brazilian singer and songwriter, Anitta isn’t here to give any man her sympathy. On Thursday night, the Brazillian star released “Boys Don’t Cry,” an English-language, electropop earworm with a retro-futuristic vibe à la The Weeknd’s “Blinding Lights” off her upcoming album project Girl From Rio.
“Sometimes you call me when you’re too drunk, oh God/Then you start telling me I’m the one, I’m not,” she sings. “In your feelings, I can feel it/You’re in your feelings, you won’t admit it/but I thought that we were just having fun.”
“This is a new Anitta that you haven’t seen yet” — Anitta about the rock/punk aesthetic of “Boys Don’t Cry”. Anitta and Max Martin had Panic At The Disco! as their main reference for “Boys Don’t Cry”. “This is my favorite recording of everything I have made.” — Anitta defining “Boys Don’t Cry” as a hard female empowering pop anthem. Anitta’s new single “Boys Don’t Cry” has been written/produced with Bibi Bourelly, BURNS, Rami Yacoub and Max Martin.
Along with the single, Anitta dropped the song’s Eighties horror movie-reminiscent music video, which was directed by Anitta and Christian Breslauer. The video follows the singer as she dates (and later escapes) a zombie lover, dances at an underground goth party, and ditches her fiancé after walking down the aisle in a red dress. “Ya boys can’t get enough when the girls don’t need your love. Who says boys don’t cry,” she sings on the chorus.
The new track — which marks a pivot from a Spanish and Portuguese reggaetón sound toward English-language pop — follows a set of English tracks dropped by Anitta last year, including “Envolver,” “Faking Love” featuring Saweetie, and “Girl From Río.” In 2020, she also enlisted Myke Towers and Cardi B on banger “Me Gusta.”
Anitta released her first single in Italy with Fred de Palma, “Paloma” in August 2020. The song became one of the most shamaz’ed songs of the month in the country. In August 2020 she was also featured on WC No Beat’s album on a track called “Cena de Novela” alongside Djonga & PK and also featured on the trap song “Tá Com o Papato” of Papatinho with Dfideliz & BIN.
On September 18, 2020, Anitta started a new era in her international career, launching “Me Gusta”, in partnership with Cardi B and Myke Towers. The song reached 17th position on the iTunes chart in the United States. On 3 January 2022, it was announced that Anitta had signed a worldwide publishing agreement with Sony Music Publishing.